Best Online Affiliate Casino Review

Writing Services

The success of any casino review starts with a detailed requirement list of information provided to the article writer. iGaming Vision review writers follow the instructions according to the template provided by the affiliate marketer or iGaming content managers.

A unique template sets the tone and lists the keywords. Creating a template starts with listing the information desired by the affiliate site, such as an overview of the casino, user experience, bonuses and promotions, loyalty and VIP benefits, games, payments, licensing & security, support, and verdict. The affiliate marketer or content manager also decides and indicates the desired word count.

The more details included in the first casino review template the better, as iGamingVision strives to allocate a specific content writer to each contract. Therefore, the casino reviewer must know exactly what is required from the start to ensure all content matches requirements 100%.

Ensuring the Effectiveness of Online Casino Reviews in Affiliate Marketing

The best possible meta title and description significantly add to the effectiveness of an online casino review, below we offer a few guidelines in creating a meta title.

Meta Title Guidelines

Longer than 30 characters
Shorter than 60 characters
Include primary and secondary keywords
Convey the content of the page or article
Use unique selling point (USP)
Add a call to action (CTA)
Focus on search intent

Writing a descriptive and compelling meta title can be challenging as these provide search engines and readers an idea of the page content.

Tips for Writing a Meta Title for Affiliate Marketing Websites

Writing a good meta title is both science and art. Any meta title shorter than 30 characters is not descriptive enough to inform search engines or searchers about the page content. A meta title of over 60 characters does not display properly in search engines.

The key to great meta titles is to describe what the article or page is about and include the primary keyword to boost SEO. In taking your meta title a step further to make it more effective, trigger words come into play.

Effective Affiliate Meta Title Trigger Words

The main goal of using a trigger word is to attract interest to the unique selling point used or included. Popular trigger or power words are used in meta titles to create interest and response.

Affiliate Marketing Power Words

Some of the most used power words in affiliate marketing are exclusive, extra, fast, best, affordable, and free. The top iGaming affiliates also started using modifiers such as 2020, top 10, best 5, ext.

Best Meta Description Guidelines for Affiliate Marketing

Around 160 characters
Although there is no specific maximum length for an HTML meta description in iGaming content, Google shortens snippets based on the available space. Truncated meta descriptions might negatively impact your click-through rate (CTR).
An HTML tag summarizing the content of the review, blog, or article.
Include your primary keyword/s.
Provide searchers with what they want to find.
Include a CTA (Call to Action)
Tell searchers or players what they need to do next, using CTAs, which is vital in meta descriptions to increase clicks. CTAs are urgent words, which means they start with a verb and tell the reader what they should do.
Include important information in your unique meta description.
Should be descriptive, unique, and relevant to the review or page.
Shown by search engines as search results when the meta description includes the searched keywords.
Your meta description serves as a commitment to search engine visitors.

The most effective meta descriptions add to the ability of any website to distinguish itself from contending websites by stating - This is the page you want!

How Important are Meta Descriptions for Affiliates in SEO?

Meta descriptions are crucial in reaching the maximum search engine results (SEO) for iGamingVision affiliates.

Meta descriptions do not directly influence rankings but get used by search engines to create snippets that inform searchers about the page content and help online casino affiliates stand out from the competitors on the Search Engine Results Page (SERP - Google's results to a search query).

The significance of SERP

SERP - Organises and displays indexed outcomes according to ranking signals, ultimately dictating the rank position of a website on the results page.

Performing poorly on search engine results pages leads to reduced visibility, decreased click-through rates, less web traffic, and ultimately, lower income.

Creating A Meta Description

Examining the meta descriptions of others may provide the illusion of ease in the process, although this seeming simplicity renders it challenging to compose.

The ideal length of a meta description is around 160 characters and is comparable to a tweet.

The most effective meta descriptions offer a concise summary of the content on the affiliate website while presenting a compelling incentive to click on the title tag.

Mobile vs Desktop Affiliate Related Meta Descriptions

For desktop, Google usually cuts off meta descriptions at approximately 960 pixels, equal to around 152 characters, and on mobile at 680 pixels, equal to about 105 characters, .

The perfect number of letters depends on various factors.

Larger screen real-estates available on desktop and laptop than on mobile phones.

Its all about pixels and common choices influence available space and so does chosen letters, for instance an “i” takes up less space than “m”, plus words in bold require even more space.

How do online casino affiliates increase the trustworthiness of casino reviews?

One of the best ways to increase the trustworthiness and reliability of an online casino review for affiliates is to provide readers with an explanation of precisely what their review procedures are and by what measurement metrics they rate casinos.

In addition, an affiliation disclosure is another way to ensure readers that all reviews are fact-based.