EU Regulatory Compliance
Online gambling compliance demands sportsbooks and online casino operators must meet a complex array of technical and legal requirements. The main goal is to acquire the licencing and certification to legally offer gambling services to online players. To write authoritatively affiliates, content writers, and casinos need to know and understand a wide variety of international laws.
​
iGamingVision content and copywriters understand how important it is to know these guidelines.
Gambling Compliance
​
Refers to the rules and guidelines, gambling operators and related companies must follow. The rules ensure adherence to all aspects. This includes advertising, financial transactions, game fairness, player safety, security, and responsible gambling.
​
The Importance of Gambling Compliance
​
Protect Players
Maintain Legal Status
Build A Strong Reputation
Prevent Legal and Financial Risks
Prevent Problem Gambling
Contribute to the integrity of the online gambling industry
Licencing and Regulations Create a Sustainable Online Gambling Industry
​
Regulators aim to ensure safe and fair gambling conditions. Encourage responsible gambling and prevent fraudulent activities.
Licensed operators must abide by the rules and guidelines. Strict age restrictions and prevention of fraudulent activities.
The non-stop efforts of regulators maintain the integrity of online gambling. It also protects players and operators alike.
Lack of uniformity - The online gambling framework varies across regions and countries. A universal online gambling law will make staying updated with law changes easier. It would also prevent regulations from varying from strict to promoting market liberalism.
​
How iGaming Regulations Affect Affiliates
​
Online affiliates are key to casinos and sportsbooks around the globe. Affiliate marketing is the top tool helping online operators to welcome new players. Operators pay a commission instead of marketing themselves. While affiliates assist casinos in attracting members, changing regulations affect advertising and marketing.
​
Operators and affiliates must follow the same regulations to ensure player safety. The UKGC is among the strictest. Several operators have left what they call an over-regulated market. Affiliates worry that future law changes might prevent marketing in specific areas. Laws provide guidance and strengthen relations between affiliates, operators, and regulatory bodies. Laws ensure player safety, and the trust of players increase knowing affiliates adhere to regulations.
​
Strict Gambling Laws & Rules in Europe
No law unifies online gambling regulation in the EU.
Nations in the EU must obey the Treaty on the Functioning of the European Union (TFEU) regulations. Each can organise laws on their own.
​
Strict Rules Operators Need to Follow in Europe
​
Gambling firms must follow the rules of the EU under the Gambling Act of 2014 and individual countries. The EU laws intersect with the following member state regulations:
​
General Data Protection Regulation (GDPR) – regulates the handling of personal data. Principles: confidentiality and integrity, storage limitations, accountability, data minimisation, accuracy, purpose limitation, transparency, fairness, and lawfulness.
Payment Services Directive (2015/2366) – regulates payment processing.
Fourth Money Laundering Directive (MLD4) -strengthens defence against terrorist financing and money laundering.
Audiovisual Media Services (2018/1808) – regulates marketing and advertising practices.
Consumer Directive (2011/83/EU) –outlines transparency and the right of withdrawal.
Web Accessibility Directive (2016/2102) – website accessibility.
Geo Blocking (EU 2018/302) –prohibits geo-blocking, restrictions based on location.
Freedom to Provide Services (12008E056) -Restriction on the freedom to provide services.
Antitrust and Cartels Competitive Law (Article 101 and 102) – Prohibits abuse dominance via agreements between operators.
​